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Malta Fashion Week 2016 – A true Fashion Fortress

The face of MFWA2016- Photo Credit - Elton Zammit

The tappintomalta team had a wonderful time rubbing shoulders with some of the best known names in Malta’s fashion scene at the launch of 2016 Mercedes-Benz Fashion Week.  The event was extremely well  attended by fashion journalists and bloggers, stylists, designers and fashionistas who are all passionate about Malta’s fashion industry.

The big revelation of the evening was the introduction of the concept of a Fashion Fortress, with the sole venue for the entire week of shows being Fort Saint Angelo in Vittoriosa. Whereas in previous years the event venues were spread out at various locations or around the capital city Valletta, this year’s Fashion Fortress concept will put all events within the confines of the Fort. All, except the launch date event on the 14th May which is taking place at Republic Street, Valletta.

“We work very hard to come up with interesting innovations every year…”, explained executive producer Adrian J. Mizzi; “For this edition we have opted for Fort Saint Angelo as many people have never entered this space since it was not previously accessible to the general public. This location gives us the possibility to hold back-to-back shows at different locations within easy walking distance of each other”, he continued. Mr. Mizzi thanked Heritage Malta for their continuing support. Malta Fashion Week has often collaborated with Heritage Malta to promote Maltese heritage and culture with its international audience.

MFWA2016 - Executive Producer Adrian J Mizzi

Photo Credit: Keith Darmanin

Mercedes-Benz Fashion Week Malta culminates at the Chamilia Malta Fashion Awards on Saturday 21st May, at Malta biggest fashion party that is also being held at one of the piazzas within the Fashion Fortress. In this event, the top talent working in the Maltese fashion industry is awarded the much coveted golden statuette. Nine categories are awarded consisting of female model and female photo model, male model and male photo model, makeup artist, hair stylist, fashion stylist and fashion photographer. Nominees for these awards will be announced within the coming weeks.

MFWA2016

Several international crews have already started preparations for covering Mercedes-Benz Fashion Week Malta and exposure on international media is expected to be substantial.

All MFWA events, except for the Awards event are accessible free of charge by placing a reservation on the website. Malta Fashion Awards tickets start at €15.00. All this is made possible with the support of sponsors including Mercedes-Benz, Chamilia, Diet Coke, Valletta 2018, Heritage Malta, Malta Tourism Authority, Aldo Shoes and Accessories and Eva Garden.

More updated information is available from: www.maltafashionweek.com

 

Photo Credit of featured Image – Elton Zammit


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