What is a Superbrand?

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Nowadays we talk about company branding, brand loyalty, employer branding, brand differentiation. But what does it all mean. What exactly is a brand? And what makes a brand super?

A brand is more than a logo, catchy tagline or set of corporate colours. It is a picture or perceived experience that the company represents, it’s very essence. Top brands of 2016

The Superbrands organisation was set up in the mid-Nineties in the UK to promote the discipline of branding. The founder of the organisation decided that the best means to promote branding was to actually illustrate this area with examples of those brands that have achieved success: how they did so and the brand’s contribution within the overall business over time.

Superbrands communicates this information through its book which is now produced in over 90 countries throughout the world. Superbrands Malta is a part of the Superbrands organisation, which is acclaimed worldwide as being an independent authority and arbiter of branding excellence.  The Superbrands status is available to the highest performing brands which are recognised within their country.

The newest “Brand Bible” from Superbrands is due to be launched in Malta over the coming months.

Watch this space for news and updates.


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