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Designers flock to the dinner table

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For more than 250 years, the name Wedgwood has been synonymous with the highest standards of quality, craftsmanship and innovate design in the world of tableware.  Isabel Tapp, CEO of tappintomalta meets with Peter Taylor, Export Sales Manager of the Waterford Wedgwood Royal Doulton Group during his visit to Malta, to find out what’s new in the world of tableware.

IT:  Peter, can you tell us what is on trend for Summer and Autumn 2015?

PT : Well, in the Wedgwood Collections, there are two strong contenders; Jasper Conran’s brand new Tisbury range, which was the success of this year’s international trade show in Frankfurt.  A cream fluted range, Jasper Conran’s signature aesthetic mixes classic British style and elegance to create a striking contemporary range to suit any occasion.

The range poised to take Autumn/Winter 2015/6 by storm, is the ARRIS range, a traditional bone china pattern in black and gold, accessorized with a great range of pieces such as matching glasses, vases, bowls, candle holders, picture frames; all ideal for gifting.  ARRIS will be launched in September; its bold black and gold colour palette perfect for the winter and Festive Season.

IT :  You have been collaborating with big designers such as Jasper Conran and Vera Wang; do you have any plans to work with any other designers? 

PT :  With the Wedgwood ranges, not at present, as these two designers are very successful both in  Europe and the USA. However, at  Royal Doulton, we have been working with Gordon Ramsey and have just stated a collaboration with Charlene Mullen, the homewares London designer; having had a very successful launch last year, we are now adding extra pieces to the Collection.  Charlene’s range is very chic and very London.

  

 

We have also commissioned Barber & Osgerby, the design team responsible for the design of the 2012 London Olympic torch,  to look specifically at the 200th Anniversary of Royal Doulton which is this year.  They chose to celebrate this event by creating the Pipe Vase. The pair drew their inspiration from the shape of the salt-glazed stoneware pipes that were some of the most significant products to be manufactured in the early days of Royal Doulton.  The Pipe Vase is crafted in matt black stoneware with a gloss glaze interior, and is as practical as it  is beautiful; this vase is set to become a design classic!

Barber & Osgerby have also added the OLIO Collection to the Royal Doulton range; an earthenware tableware range in a retro style reminiscent of the Royal Doulton style of the 60’s and very popular in Northern Europe, particularly in Scandinavia and Iceland.  The OLIO style is particularly popular with the younger, more trend conscious customer; it is also more accessible from a price point of view to Wedgwood, therefore appealing to a younger market.

IT : How do you differentiate between Wedgwood and Royal Doulton markets?

PT:  Wedgwood is the more traditional; very popular with the bridal market offering timeless, classic styles that do not go out of fashion, whilst with Royal Doulton, we have made a conscious decision to develop more casual tableware in trending, retro styles and colours at a more affordable price point and therefore more accessible to a younger consumer.

IT :  Do you have an particular Collections that are aimed at the Mediterranean market?

PT:  The Royal Doulton design team launched PACIFIC in February; a casual, on trend look in a strong deep blue; perfect for the Mediterranean outdoor and yachting summer lifestyle and also very successful in Australia. A second ideal Collection for the Mediterranean is the HEMINGWAY Design, a collection of contemporary accessories for decoration as well as for everyday use, developed through a collaboration between Royal Doulton and HemingwayDesign, which sees the Hemingway family working directly with the Royal Doulton designers, bringing together years of experience and combining their distinctive style with the Royal Doulton brand heritage.  The result : a right-on-trend range of accessories in bright retro colours.

 

IT:  How did the partnership between Royal Albert and Miranda Kerr come about?

PT:  Miranda, who as you know built a career as a model and entrepreneur, fell in love with the Royal Albert design, which is the very traditional old country rose design and best seller of Royal Albert.  We sent our design team to Australia to meet with Miranda and together they designed a new pattern reflecting the history of Royal Albert, but also more contemporary, incorporating her love of peonies and butterflies into a fun and floral tea and gift range, with all items being gift boxed. It is the biggest new pattern launch that Wedgwood has had as a group for 10 years.  It has been on the market for only 18 months and has been a fantastic success in the UK, Europe, USA and Australia.  In Australia alone, the range sold 1.9Million Australian Dollars in the first year, which is unprecedented. It is aimed at young women in their 20’s and 30’s, a much younger market than the traditional Royal Albert customer.  Miranda is currently working on extensions to this range and a new pattern which will launch in 2016.

 

Wedgwood, Royal Doulton and Royal Albert Collections can be found at The House Shop, Ta’ Xbiex. Various items can be found in stock, alternatively full collections can be ordered with a 2–10 weeks delivery to Malta. 

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